This coca-cola advertisement was posted on Toxel.com, a blog that posts creative advertisements and other items to showcase design talent. The blog states that the ad is intended for a Russian audience.
The main emotion that the ad conveys is one of satisfaction and enjoyment. The man is in a clearly cold climate and his facial expression shows that the coca-cola is alleviating any negative feelings he may be experiencing, bringing rest and fulfillment. The cold background produces a sense of need in the viewer, which is met by the drinking of the coca-cola drink, not even by all the warm clothing the drinker is wearing.
The ad inspires you to want to buy and drink coca-cola for the satisfaction and pleasure it can bring. Not only will the drink be enjoyable, but it will be able to quell all negative feelings caused by the environment.
The main interpretation in the ad is that coca-cola is the secret to dispelling all feelings of discomfort. After buying and drinking this drink, even the most frigid climates will not be able to maintain their grip of agony on the buyer of this drink.
The ad does build on certain stereotypes, such as the desperation one feels in uncomfortable situations. Also the cold background is somewhat stereotypical of an unpleasant situation as well.
No comments:
Post a Comment